About the Author:  Paul D. Albee

Paul D. Albee is the founder of ATS Design Group, a digital marketing agency in Syracuse, New York, and serves as Digital Marketing Advisor to Transitions International Group. With more than 30 years of experience in SEO, local search, and AI-driven digital strategy, Paul helps independent hair restoration studios and small businesses build lasting visibility in both traditional and AI-powered search. He writes regularly on digital marketing trends at atscreative.com and on Medium at medium.com/@pauldalbee.