Most Studio Owners Are Optimizing the Wrong Layer If you have spent any time trying to improve your studio's online visibility, you have probably focused on the layer you can see: the words on the page. Better headlines. More reviews. A stronger before-and-after gallery. A clearer explanation of your non-surgical or surgical options. All of that matters. But Google, and increasingly the AI systems that now answer questions directly (Google's AI Overviews, ChatGPT, Perplexity, Gemini, Copilot), are not just reading your words. They are reading