Podcasting for Studio Owners: A Time-Efficient Marketing Strategy By Paul D. Albee  |  Updated: May 2026 Introduction to Podcasting for Small Businesses Podcasting has matured into one of the most trusted, high-engagement marketing channels available to businesses of all sizes. In 2026, more than 584 million people worldwide listen to podcasts regularly, a 6.83% year-over-year increase, and over 55% of U.S. adults tune in every month. Episodes can be live-streamed or recorded and uploaded to your YouTube channel (which now reaches more than 1 billion