Is Connected TV Advertising Something You Should Consider? In the rapidly evolving world of digital marketing, Connected TV (CTV) advertising has emerged as a powerful tool for reaching audiences who have moved away from traditional cable TV. For hair restoration studio operators, leveraging CTV advertising can significantly enhance brand visibility and customer engagement. This blog post explores actionable steps to think about if you are exploring the possibility of utilizing a CTV advertising strategy for your studio to connect effectively with your target audience. Understanding

The Way People Search the Web is Changing: 4 Stats Marketers Should Know [HubSpot Data] Remember when it felt like Google was the only way you could to find information online? Those days are over. Now people are flocking to other channels, like social media, to answer their questions. Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms over actual search engines. But that’s not all – generative AI is also coming to

How to Spend Smarter and Influence Consumer Engagement Online There are four elements of customer engagement strategies that empower businesses to make better decisions. See how customer engagement services succeed below: Strategic Planning Omnichannel Approach Personalized Customer Journey Connecting Through Content 1. Strategic Planning At Blennd, we believe that strategic planning is the basis of success for all websites and digital marketing channels. The essential element when working on strategic development is conducting proper research into your audience, behavior analysis, and mapping out your customers’ overall journey

Email Campaigns: The Forgotten Opportunity Individuals today likely have multiple email addresses which they use for a variety of different reasons. Between work, play, and subscription services, there are a number of different scenarios in which people are likely to receive email. Most have derived multiple addresses in order to help separate those messages which are really important from any unwanted spam. However, these modifications aren’t typically the result of unwanted material, but simply a way to keep work related information away from personal interests

Don't Let Anything Distract You from Selling At 38, David Ogilvy hadn't written a word of copy. Three years later, he was the most famous copywriter in the advertising industry. And now is known as the father of advertising. Here are 8 tips from the legendary copywriter: 1. Learn Who You're Writing For “The consumer isn't a moron. She is your wife." Your copy should touch on who you’re writing for, how that person thinks, what that person needs. Let research shape your copy. Let your voice fuel it. 2.