THE INTERNATIONAL ASSOCIATION OF HAIR RESTORATION PROFESSIONALS
How Not to Lose Your Shirt on Google Ads PPC When I started running Google Ads campaigns for an eCommerce company in 2004, there were no guides, tips or niche strategies that I could apply before building campaigns. On the flip side, I was paying 10, 11 and 12 cents for clicks that now cost 4, 5 and 6 dollars. For anyone who is running, tried and paused, (and maybe given up!!) or is even considering jumping into the deep end of the paid search
Instagram No Longer a Photo Sharing App: Adam Mosseri, Instagram CEO TechCrunch reports: Instagram head Adam Mosseri recently said it was “no longer a photo-sharing app,” noting the company was prioritizing a shift into video amid significant competition from TikTok and YouTube. This shift in the current Instagram algorithm to video prioritization has not gone without loud and vocal complaints from users, including the likes of celebrities such as Kim Kardashian. Today, Instagram is taking another step toward its larger goal of making video a
Google Analytics 4 - What You Need to Do NOW! We all know what Google Analytics is, but it's about to morph into something that may take a little getting used to. The current version of Google Analytics (known as the "UA" version) will be discontinued in 2023 and everyone that cares anything about their website's performance in search results will have to migrate to the new Google Analytics 4. Google Analytics 4 relies heavily on artificial intelligence and long-term data collection. So now is
Local SEO: Google Small Business Search Results Q&A Why local citations are vital for successful Google Small Business search results. Google Small Business can provide very direct, inexpensive, and targeted leads to your business. To stand above the pack there's a few things to know and having a solid local citation strategy is definitely one of them. You've ticked all the boxes within your Google SMB admin panel for content, categories etc. and you're feeling good about your reviews and your local profile overall. However, you
Using Video to Build Trust and Loyalty in Your Studio One of the reasons video is so emotionally compelling is that it tells a story in which viewers can become emotionally involved. Stories evoke emotions and create connections which people remember. Business is about relationships. And attracting and retaining customers, and by extension customer referrals is, at the end of the day, about trust and authenticity. Video has been shown over and over again to be one of the best ways to build trust in
LinkedIn Publishes New Research on the Changing Approaches to Branding LinkedIn recently published an extraordinarily informative infographic that examines how you brand your business from different points of view and how each of these different perspectives have become more closely aligned over the past couple of years. While there has been a marked increase in working from home, the skyrocketing popularity of online shopping has brought a lot of different aspects of branding your business much closer together. In light of all this, LinkedIn says
The Importance of Google Reviews in Your Local SEO & Marketing Strategy Have you ever searched for a product or service and found a company that looked like they could meet your needs? Did you take it one step further and see what kind of reviews the company had? The product or service might look great, but if the reviews are questionable, did you look for another company to help you? Reviews can literally make or break a local business. Most people who search online
Ransomware Attacks - What You Can Do to Protect Your Studio The recent high profile ransomware attacks on major infrastructure companies have raised awareness of this type of catastrophic cyber threat for businesses of all sizes, including small businesses across the nation. Compromising and holding ransom critical business financial data, ransomware also affects sensitive customer data, including credit card information, social security data, and countless other areas of personal identity information. Ransomware is a specific type of malware that hold your critical company information hostage
Traditional marketing study is based off of 350 of Transition’s member customers as of May 2014: The times of day customers get their news 53.75% of customers watch the morning news 32.85% of customers get their news in the afternoon 62.18% of customers get their news in the evening 19.43% of customers get their news late at night Customers were asked if they would refer someone to a Transition's member studio 90.82% of customers said yes 9.18% of customers said no Number of customers that
Customer Demographic study is based on 350 of Transition's member customers as of May 2014: 46.18% of customers are female 53.82% of customers are male Age Of Customers Researched 0.88% of customers are 18-24 years of age 2.21% of customers are 25-34 years of age 10.86% of customers are 35-44 years of age 21.54% of customers are 45-54 years of age 41.16% of customers are 55-64 years of age 21.07% of customers are 65-74 years of age 2.28% of customers are 75 years or older
GENERAL
©2024 – All rights reserved – Transitions International Group – Website by ATS Digital Marketing